MVS Studio hit the ground running in 2017 with the world debut of our green screen 360 booth. We teamed up with New Balance and Highsnobiety to create an immersive and interactive installation for the global launch of New Balance’s 247 Luxe sneaker. We had a blast designing an activation that played into the launch’s worldwide appeal and in January we installed our 360 booths in 7 cities worldwide: Tokyo, Shanghai, Seoul, Paris, London, New York and Los Angeles.
The green screen 360 let guests select a location and transport themselves across the globe! Guests tried on the 247 Luxe sneakers, snapped a photo in the 360 booth, and then instantly received branded video files to post to Instagram, and 360 degree photos to post to Facebook.
Facebook allows you to scroll through 360 photos to navigate every angle - check out our tech Chelsea transported to Hong Kong here!
Video files posted to Instagram animate instantly like the Los Angeles beach shot below!
Check out Highsnobiety’s launch party vid below featuring our 360 booth!